CommScope report compares the tech lifestyles of Millennials and Baby Boomers
Millennials, customers younger than 35, are rapidly emerging as the primary target demographic for technology companies and the broadband network operators who support them.
As a global network infrastructure solutions provider, CommScope was curious: How do Millennials view and use technology? What are their connectivity expectations? Are these differences dramatically different than the generations preceding them? How will this generation impact network design, deployment and monetization?
The Results are Telling
To help you prepare for this future, CommScope recently surveyed more than 4,000 Baby Boomers (ages 51-70) and Millennials (ages 15- 35) in four major cities: San Francisco, London, Hong Kong and Sau Paulo. The results are telling:
- On average, Millennials are willing to spend 28 percent more per month than Boomers to ensure reliable Internet connectivity.
- Seventy-three (73) percent of Millennials prefer to consume media via smartphones over cable TV, whereas 58 percent of Boomers prefer the opposite.
- Sixty-four (64) percent of survey participants in Hong Kong ranked Internet connectivity more vital than electricity, plumbing or transportation.
The most successful service providers over the next 5-10 years will be those who:
- Best understand this emerging generations communication behavior
- Accurately anticipate core service wants and needs
- Proactively adapt and adjust business strategies
- Provide the most relevant solutions and services
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